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Agriculture 4.0

“Agriculture 4.0 is the latest evolution of the agricultural life cycle stimulated by digital disruption at all stages of the food supply chain,” Cassandra Keener, Investment Director Chicago at the Australian Trade and Investment Commission (Austrade), explains to FoodIngredientsFirst. “Just as Germany is driving economic growth through Industry 4.0, Australia can lead the world in Agriculture 4.0 for the benefit of the Australian economy,” she notes.

Keener was speaking as Australia for Agriculture 4.0, a new initiative by Austrade, the nation’s trade and investment promotion agency, was launched. The project builds on the country’s impressive record in agricultural innovation to facilitate foreign investment, exports and collaboration in both agtech and foodtech.

The initiative aims to establish Australia as a global hub for agricultural and food innovation. It will showcase Australia’s agtech and foodtech capability, and highlight its unique technological advances, research excellence, strong record of innovation expertise, as well as the nation’s strong government support and established export channels.

Austrade has developed a new digital platform, launched at the new agrifood technology event evokeAG in Melbourne. This will showcase capabilities and insights from the Australian agtech and foodtech sector, and connect investors, exporters and research partners to Australia’s government, private sector and academic leaders and stakeholders in the field.

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