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Australian Government announces $50 million regional wine export and tourism package

The Australian Government’s $50 million Export and Regional Wine Support Package comprises four interrelated programs aimed at increasing demand for Australian wine exports and showcasing wine tourism.

The grant programs are anticipated to open later this year. In the meantime, you have until 18 October to submit your feedback on the draft grant guidelines, which are currently open for comment.

Within Program 3 of the Package – Capturing Growth in International Wine Tourism – there is an opportunity for regional development associations to partner with other stakeholders to access funding for wine tourism initiatives.

Capturing Growth in International Wine Tourism Competitive Grants

  • Small grants (up to $50,000) and medium grants (between $50,000 and $250,000) offered to eligible entities for initiatives that will grow the number of and/or spend by tourists visiting a region of Australia for the purposes of international wine tourism. Cash co-contributions apply and applications from consortia are encouraged. Eligible applicants include but are not limited to: state or national wine associations, local government bodies, regional or local tourism organisations, not-for-profit organisations and universities. Eligible activities may include wine tourism marketing, events, campaigns and infrastructure aimed at attracting international tourists to our wine regions. More on this here.

The following resources may also assist:

For further support and information on the grant opportunities within the Package, please contact Justin Ross, Grants Program Manager, Wine Australia at 

If you have broader questions about the Package, please contact Amelia Harris, Communications Manager, Wine Australia at

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